Objectives, Data and Methodology

Nilabja Ghosh ()

Chapter Chapter 4 in India’s Agricultural Marketing, 2013, pp 43-64 from Springer

Abstract: Abstract Measuring efficiency of agricultural marketing is fraught with complexity and ambiguity. The empirical literature provides limited support, but most measures suffer serious criticisms and lack of confidence. Supplementing any chosen efficiency measure based on output and input relations by qualitative insights is important.

Keywords: Supply Chain; Market Efficiency; Marketing Channel; Marketing Cost; Market Channel (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-81-322-1572-1_4

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