Selling to Corporate Marketing Intermediaries

Nilabja Ghosh ()

Chapter Chapter 8 in India’s Agricultural Marketing, 2013, pp 121-138 from Springer

Abstract: Abstract Marketing of most products has today become a professional function drawing from a fast developing academic discipline. With the entry of the private corporate sector, agricultural marketing in India, traditionally a part of culture, is beginning to gain a professional character that brings it closer to high-paying consumers and incorporates the advances in information and other technologies that impact on the marketing process.

Keywords: Soya Bean; Price Information; Terminal User; Marketing Channel; Marketing Cost (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-81-322-1572-1_8

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DOI: 10.1007/978-81-322-1572-1_8

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