Linking Farms with Consumers Through Organized Retail Chains: Implication for Producers in India

Nilabja Ghosh () and Ananda Vadivelu ()
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Ananda Vadivelu: The Energy Research Institute

Chapter 14 in Organised Retailing and Agri-Business, 2016, pp 251-266 from Springer

Abstract: Abstract Opening up agriculture to retail trade is a controversial issue today, but the implications of such a change for farmers has received less attention. This chapter presents an integrated picture of three cases of farmers’ marketing through retail chains using primary data, both quantitative and qualitative in nature, from three states in India. The chapter seeks to understand how the linkage between producers and the buyers in the value chains is constructed. Both direct and indirect and latent implications of the channels for producers are explored.

Keywords: Foreign Direct Investment; Marketing Channel; Retail Chain; Latent Implication; Marketing Cost (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-81-322-2476-1_14

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DOI: 10.1007/978-81-322-2476-1_14

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