Entrepreneurial Orientation, Effectuation, and the Social and Solidarity Economy: How ‘Medha Tai’ Co-Created Annapurna Pariwar

Monica Nandan (), Marissa Kaloga () and Gokul Mandayam ()
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Monica Nandan: Wellstar College of Health and Human Services, Kennesaw State University, Strategic Partnership and Social Impact, Department of Social Work and Human Services
Marissa Kaloga: Management & International Business, University of Auckland
Gokul Mandayam: School of Social Work, Rhode Island College

A chapter in Building Pathways to Women’s Empowerment, 2026, pp 273-304 from Springer

Abstract: Abstract This chapter situates the founder Medha Purao Samant within the evolving cultural, political, social, and economic contexts since 1993, demonstrating her social entrepreneurial characteristics and transformational perspectives over the course of 30 years as an entrepreneur. It describes the various leading social entrepreneurial perspectives, orientations, and frameworks that explain the journey that the founder, the leadership team, and the organisation travelled. Finally, the chapter concludes by illuminating the community-oriented practices that forms the core of the empowerment-based cooperative management model.

Keywords: Social entrepreneurship; Entrepreneurial orientation; Effectuation; Social and solidarity economy; Community social entrepreneur (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-981-95-7159-8_12

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DOI: 10.1007/978-981-95-7159-8_12

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