Marketing Innovations in the Automotive Industry

Elena Candelo ()
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Elena Candelo: University of Turin

in International Series in Advanced Management Studies from Springer, currently edited by Alberto Pastore

Date: 2019
ISBN: 978-3-030-15999-3
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Chapters in this book:

Ch Chapter 1 The Pioneers: Racing as the Main Sales Promotion Tool

Elena Candelo

Ch Chapter 10 Marketing Science: The Beginnings

Elena Candelo

Ch Chapter 11 Marketing Progress: A Never-Ending Story

Elena Candelo

Ch Chapter 12 The First Oil Shock: A Turning Point in Production and Marketing

Elena Candelo

Ch Chapter 13 Mass Customization: Another Marketing Breakthrough

Elena Candelo

Ch Chapter 14 Braced for a New Model of Creating Value

Elena Candelo

Ch Chapter 15 Is Disruption Taking Apart the Carmakers’ World?

Elena Candelo

Ch Chapter 16 How Platforms are Reshaping Automotive Marketing Management

Elena Candelo

Ch Chapter 17 Digital Technologies are Rewriting the Old Rules of Marketing

Elena Candelo

Ch Chapter 18 Innovation and Digital Transformation in the Automotive Industry

Elena Candelo

Ch Chapter 19 Towards the 2030s: Unusual Times Call for Unusual Strategies

Elena Candelo

Ch Chapter 2 The First Paradigm: Mass Production and Mass Marketing

Elena Candelo

Ch Chapter 3 The Metamorphosis of the Automotive Market

Elena Candelo

Ch Chapter 4 The 1930s: Europe Behind in Marketing Strategies

Elena Candelo

Ch Chapter 5 Back from the Brink: Europe’s Surprisingly Strong Recovery

Elena Candelo

Ch Chapter 6 The “Golden Age” in the U.S.: From a Class-Based Market to a Personal One

Elena Candelo

Ch Chapter 7 Lessons from the Japanese: The Third Paradigm

Elena Candelo

Ch Chapter 8 The Dawn of Globalisation

Elena Candelo

Ch Chapter 9 The Secrets of Success

Elena Candelo

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DOI: 10.1007/978-3-030-15999-3

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