Marketing in Culturally Distant Countries

Giovanna Magnani ()
Additional contact information
Giovanna Magnani: University of Pavia

in International Series in Advanced Management Studies from Springer, currently edited by Alberto Pastore

Date: 2022
ISBN: 978-3-031-04832-6
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch Chapter 1 Introduction: A Multilevel Cultural Context Framework

Giovanna Magnani

Ch Chapter 2 Marketing in “Distant” Countries

Giovanna Magnani

Ch Chapter 3 A Review of Culture-Bound Approaches to International Marketing and Trends Ahead

Giovanna Magnani

Ch Chapter 4 The Cultural Adaptation of the Marketing Mix

Giovanna Magnani

Ch Chapter 5 Managing the “4Ps” in Culturally Distant Countries: From Theory to Business Practice

Giovanna Magnani

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:isiams:978-3-031-04832-6

Ordering information: This item can be ordered from
http://www.springer.com/9783031048326

DOI: 10.1007/978-3-031-04832-6

Access Statistics for this book

More books in International Series in Advanced Management Studies from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().