Supply Chain Configurations of Foreign Cosmetics Companies Operating in China

Cindy Fang, Frances Gao, David Liu, Christopher S. Tang, Weiwei Wang and Tony Wu
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Cindy Fang: UCLA Anderson School
Frances Gao: UCLA Anderson School
David Liu: UCLA Anderson School
Christopher S. Tang: UCLA Anderson School
Weiwei Wang: UCLA Anderson School
Tony Wu: UCLA Anderson School

A chapter in Supply Chain Analysis, 2008, pp 1-27 from Springer

Abstract: As foreign cosmetics companies develop strategies for establishing or expanding their presence in China, they need to configure their supply network, distribution channels, and outbound distribution network so as to improve coordination and maximize efficiency. In this paper, we investigate the current supply chain configurations of various foreign cosmetics companies operating in China. In addition, we highlight new research opportunities for supply chain designs. Key words: Supply Chain Configurations, Distribution Channels, Outbound Distribution, Market Entry Strategies, Alignment, China.

Keywords: Distribution Channel; Cosmetic Product; Department Store; Multinational Firm; Skin Care Product (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isochp:978-0-387-75240-2_1

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DOI: 10.1007/978-0-387-75240-2_1

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