Time-Series Models in Marketing

Marnik G. Dekimpe (), Philip Hans Franses, Dominique M. Hanssens and Prasad A. Naik
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Marnik G. Dekimpe: Tilburg University, Tilburg, The Netherlands and Catholic University Leuven

Chapter Chapter 11 in Handbook of Marketing Decision Models, 2008, pp 373-398 from Springer

Keywords: Kalman Filter; Brand Equity; Price Promotion; Persistence Modeling; Lucas Critique (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-387-78213-3_11

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