Decision Models for the Movie Industry

Jehoshua Eliashberg (), Charles B. Weinberg and Sam K. Hui
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Jehoshua Eliashberg: The Wharton School, University of Pennsylvania

Chapter Chapter 13 in Handbook of Marketing Decision Models, 2008, pp 437-468 from Springer

Keywords: Decision Support System; Movie Industry; Home Video; Revenue Sharing Contract; Movie Quality (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-387-78213-3_13

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