Strategic Marketing Decision Models for the Pharmaceutical Industry

Venkatesh Shankar ()
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Venkatesh Shankar: Texas A&M University, College Station

Chapter Chapter 14 in Handbook of Marketing Decision Models, 2008, pp 469-498 from Springer

Keywords: Gross Domestic Product; Market Entry; Product Portfolio; Therapeutic Category; Repeat Purchase (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isochp:978-0-387-78213-3_14

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DOI: 10.1007/978-0-387-78213-3_14

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