Marketing Engineering: Models that Connect with Practice

Gary L. Lilien () and Arvind Rangaswamy
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Gary L. Lilien: Pennsylvania State University

Chapter Chapter 16 in Handbook of Marketing Decision Models, 2008, pp 527-559 from Springer

Keywords: Mental Model; Recommender System; Decision Model; Customer Relationship Management; Marketing Decision (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-387-78213-3_16

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