Interactive Consumer Decision Aids

Kyle B. Murray () and Gerald Häubl
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Kyle B. Murray: Western Ontario University’s, Richard Ivey School of Business

Chapter Chapter 3 in Handbook of Marketing Decision Models, 2008, pp 55-77 from Springer

Keywords: Augmented Reality; Mutual Fund; Product Category; Preference Information; Online Shopping (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-387-78213-3_3

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