Sales Promotion Models

Harald J. Heerde () and Scott A. Neslin
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Harald J. Heerde: Waikato Management School
Scott A. Neslin: Dartmouth College

Chapter Chapter 5 in Handbook of Marketing Decision Models, 2008, pp 107-162 from Springer

Keywords: Reference Price; Shopping Trip; Brand Choice; Sale Promotion; Price Promotion (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-387-78213-3_5

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