Modeling Competitive Responsiveness

Peter S.H. Leeflang ()
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Peter S.H. Leeflang: University of Groningen

Chapter Chapter 7 in Handbook of Marketing Decision Models, 2008, pp 211-251 from Springer

Keywords: Market Share; Demand Function; Reaction Function; Competitive Reaction; Advertising Expenditure (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-387-78213-3_7

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