Models of Customer Value

Sunil Gupta () and Donald R. Lehmann ()
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Sunil Gupta: Harvard University

Chapter Chapter 8 in Handbook of Marketing Decision Models, 2008, pp 255-290 from Springer

Keywords: Customer Satisfaction; Brand Equity; Multivariate Adaptive Regression Spline; Customer Retention; Customer Lifetime Value (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-387-78213-3_8

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