Collaborative Supply Chain Management

Feryal Erhun () and Pinar Keskinocak
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Feryal Erhun: Stanford University

Chapter Chapter 11 in Planning Production and Inventories in the Extended Enterprise, 2011, pp 233-268 from Springer

Abstract: Abstract The management of supply chains has become progressively more complex and challenging due to higher customer expectations for better service, higher quality, lower prices, and shorter leadtimes; ongoing demand uncertainty; an increase in product variation; and shorter product life cycles. The increasing importance of supply chain efficiency as a key competitive advantage has changed the nature of many intra- and inter-firm relationships from adversarial to collaborative. An industry survey by Forrester Research reveals that 72% of firms say supplier collaboration is “critical to their product development success” (Radjou et al. 2001). An AMR Survey at Microsoft Engineering and Manufacturing Executive Summit, which was conducted with the participation of CEO, CFO, CIO, and Sr. VPs of Fortune 1,000 companies, shows that 58% of the participants consider collaboration as a strategic necessity, while another 32% consider it to be very important. 57% of the participants state that they are directly involved in leading collaboration efforts (Caruso 2002).

Keywords: Supply Chain; Wholesale Price; Quantity Discount; Bullwhip Effect; Electronic Data Interchange (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-1-4419-6485-4_11

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