Build-to-Order Meets Global Sourcing: Planning Challenge for the Auto Industry

Melda Ormeci Matoglu () and John Vande Vate
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Melda Ormeci Matoglu: Ozyegin University

Chapter Chapter 10 in Planning Production and Inventories in the Extended Enterprise, 2011, pp 231-247 from Springer

Abstract: Abstract Auto manufacturers today face many challenges: The industry is plagued with excess capacity that drives down prices, international competitors are seizing share at both ends of the market and consumers are well informed about options and prices. All these factors combine to heighten competitive pressures, squeeze margins, and leave manufacturers struggling to increase revenues and market share.

Date: 2011
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DOI: 10.1007/978-1-4419-8191-2_10

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