Decision Framing: Defining the Decision Need

Rahul Saxena () and Anand Srinivasan ()

Chapter Chapter 3 in Business Analytics, 2013, pp 19-29 from Springer

Abstract: Abstract In this function, we define and articulate the decision need in a form and structure that enables effective modeling. An effective decision frame will guide the modeler to build, test and validate appropriate models, guide rational decision making and identify ways and means of measuring and controlling outcomes. To achieve this we need a clear understanding of the decision need and the organizational capabilities to execute decisions that satisfy the decision need. This step also establishes the size and scope of subsequent analysis. Poor framing can doom any analytics to failure.

Keywords: Decision Model; Network Layer; Capability Layer; Partnership Agreement; Analytic Team (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4614-6080-0_3

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