Fast Fashion: Business Model Overview and Research Opportunities

Felipe Caro () and Victor Martínez- de-Albéniz ()
Additional contact information
Felipe Caro: UCLA Anderson School of Management
Victor Martínez- de-Albéniz: University of Navarra

Chapter Chapter 9 in Retail Supply Chain Management, 2015, pp 237-264 from Springer

Abstract: Abstract Fast fashion is a business model that offers (the perception of) fashionable clothes at affordable prices. From an operations standpoint, fast fashion requires a highly responsive supply chain that can support a product assortment that is periodically changing. Though the underlying principles are simple, the successful execution of the fast-fashion business model poses numerous challenges. We present a careful examination of this business model and discuss its execution by analyzing the most prominent firms in the industry. We then survey the academic literature for research that is specifically relevant or directly related to fast fashion. Our goal is to expose the main components of fast fashion and to identify untapped research opportunities.

Keywords: Apparel; Sourcing; Quick response; Variety; Dynamic assortment; Pricing; Business analytics (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (8)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:isochp:978-1-4899-7562-1_9

Ordering information: This item can be ordered from
http://www.springer.com/9781489975621

DOI: 10.1007/978-1-4899-7562-1_9

Access Statistics for this chapter

More chapters in International Series in Operations Research & Management Science from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().