SIMUS Applied to Quantify SWOT Strategies

Nolberto Munier, Eloy Hontoria and Fernando Jiménez-Sáez
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Nolberto Munier: INGENIO, Polytechnic University of Valencia
Eloy Hontoria: Universidad Politécnica de Cartagena
Fernando Jiménez-Sáez: Universidad Politécnica de Valencia

Chapter Chapter 10 in Strategic Approach in Multi-Criteria Decision Making, 2019, pp 189-202 from Springer

Abstract: Abstract This chapter describes a methodology aimed at selecting a strategy based on SWOT (strength, weakness, opportunities and threats) model (Humphey, Swot analysis for management consulting. SRI Alumni Newsletter. SRI International, 1970/2005). Once the SWOT matrix is established, it is converted to a numerical SWOT matrix, and from there, the methodology uses linear programming (LP) to make the selection and for establishing a ranking. The procedure quantitatively selects the best strategy.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isochp:978-3-030-02726-1_10

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DOI: 10.1007/978-3-030-02726-1_10

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