Locating Billboards with the Jefferson-d’Hondt Method

H. A. Eiselt, Vladimir Marianov and Joyendu Bhadury
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H. A. Eiselt: University of New Brunswick Faculty of Business Administration
Vladimir Marianov: Pontificia Universidad Católica de Chile
Joyendu Bhadury: Radford University

Chapter Chapter 14 in Multicriteria Location Analysis, 2023, pp 267-276 from Springer

Abstract: Abstract Out-of-home (OOH) advertising has been around for a very long time. Following BMedia (History of billboard advertising, 2019), Jared Bell was the first to create outdoor advertising, mostly in the form of murals. More about the general history of outdoor advertising can be found in Capitol (History of billboard advertising, 2022). An out-of-home advertising sign of a grocery store is shown in Fig. 14.1.

Date: 2023
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DOI: 10.1007/978-3-031-23876-5_14

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