SIMUS Applied to Quantify SWOT Strategies

Nolberto Munier
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Nolberto Munier: INGENIO, Polytechnic University of Valencia

Chapter Chapter 10 in Strategic Approach in Multi-Criteria Decision Making, 2024, pp 185-198 from Springer

Abstract: Abstract This Chapter describes a methodology aimed at selecting a strategy based on SWOT (Strength, Weakness, Opportunities, and Threats) model (Humphrey, Swot analysis for management consulting. SRI Alumni Newsletter. SRI International , 1970). Once the SWOT matrix is established, it is converted to a numerical SWOT matrix, and from there, the methodology uses Linear Programming (LP) to make the selection and to establish a ranking. The procedure quantitatively selects the best strategy.

Keywords: SWOT; Strategies; Strategies computation; SIMUS selection of strategies (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/978-3-031-44453-1_10

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