Relationships in Marketing and Optimal Control

Gila E. Fruchter ()
Additional contact information
Gila E. Fruchter: Bar-Ilan University

A chapter in Models and Methods in Economics and Management Science, 2014, pp 95-106 from Springer

Abstract: Abstract Relationship marketing (RM) has been a topic of serious discussions among academics and marketing practitioners for the best part of 20 years. In the 1990s it became the leading topic of discussion at academic conferences in Europe, North America, Australia and elsewhere around the globe. In this chapter we show how one can treat several problems in relationship marketing by transforming them into an optimal control problem.

Keywords: Optimal Control Problem; Customer Relationship Management; Relational Exchange; Relationship Marketing; Marketing Effort (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:isochp:978-3-319-00669-7_6

Ordering information: This item can be ordered from
http://www.springer.com/9783319006697

DOI: 10.1007/978-3-319-00669-7_6

Access Statistics for this chapter

More chapters in International Series in Operations Research & Management Science from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().