Retail Analytics

Ramandeep S. Randhawa ()
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Ramandeep S. Randhawa: University of Southern California

Chapter Chapter 18 in Essentials of Business Analytics, 2019, pp 599-621 from Springer

Abstract: Abstract Retail is one of the largest sectors in today’s economy. The global retail sector is estimated to have revenues of USD 28 trillion in 2019 (with approximately USD 5.5 trillion sales in the USA alone). This sector represents 31% of the world’s GDP and employs billions of people throughout the globe. A large and growing component of this is e-commerce or e-tail, which includes products and services ordered via the Internet, with sales estimated to be about USD 840 billion in 2014, and expected to grow at a rate of about 20% over the subsequent years. Analytics is gaining increasing prominence in this sector with the retail analytics market size being estimated at over USD 3.52 billion in 2017 and is expected to grow at a CAGR of over 19.7% over the next few years.

Date: 2019
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DOI: 10.1007/978-3-319-68837-4_18

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