Big Data Management

Peeyush Taori () and Hemanth Kumar Dasararaju
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Peeyush Taori: London Business School
Hemanth Kumar Dasararaju: Indian School of Business

Chapter Chapter 4 in Essentials of Business Analytics, 2019, pp 71-109 from Springer

Abstract: Abstract The twenty-first century is characterized by the digital revolution, and this revolution is disrupting the way business decisions are made in every industry, be it healthcare, life sciences, finance, insurance, education, entertainment, retail, etc. The Digital Revolution, also known as the Third Industrial Revolution, started in the 1980s and sparked the advancement and evolution of technology from analog electronic and mechanical devices to the shape of technology in the form of machine learning and artificial intelligence today. Today, people across the world interact and share information in various forms such as content, images, or videos through various social media platforms such as Facebook, Twitter, LinkedIn, and YouTube. Also, the twenty-first century has witnessed the adoption of handheld devices and wearable devices at a rapid rate. The types of devices we use today, be it controllers or sensors that are used across various industrial applications or in the household or for personal usage, are generating data at an alarming rate. The huge amounts of data generated today are often termed big data. We have ushered in an age of big data-driven analytics where big data does not only drive decision-making for firms but also impacts the way we use services in our daily lives. A few statistics below help provide a perspective on how much data pervades our lives today:

Date: 2019
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DOI: 10.1007/978-3-319-68837-4_4

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