A Multi-Criteria Evaluation of Factors Affecting Internet Banking in Turkey

Sezi Cevik Onar, Emel Aktas and Y. Ilker Topcu ()
Additional contact information
Y. Ilker Topcu: Istanbul Technical University

A chapter in Multiple Criteria Decision Making for Sustainable Energy and Transportation Systems, 2010, pp 235-246 from Springer

Abstract: Abstract This research is based on quantifying adoption of Internet Banking by using an integrated multi-criteria decision aid approach. The analytic network process model, supported by a Delphi-type group-decision-making procedure, is used to conduct a comprehensive evaluation of the challenges to adoption of the Internet Banking by Turkish customers. This paper details all iterative stages of the decision-making process: structuring the problem, constructing the decision model, and analyzing the problem. Utilizing these stages, the study identifies the factors that influence the adoption of Internet Banking by customers, the effects of these factors on each other, and the assessment of the importance of them from the customers’ point of view. The results indicate that security and reliability appear to be the most important factors for successful adoption of Internet Banking. Infrastructural competencies and user friendliness are other important factors.

Keywords: Internet banking; Multiple-criteria decision aid; Analytic Network Process; Delphi procedure (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:lnechp:978-3-642-04045-0_20

Ordering information: This item can be ordered from
http://www.springer.com/9783642040450

DOI: 10.1007/978-3-642-04045-0_20

Access Statistics for this chapter

More chapters in Lecture Notes in Economics and Mathematical Systems from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().