Conclusions and Outlook

Alexander Hübner ()
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Alexander Hübner: Catholic University Eichstätt-Ingolstadt

Chapter Chapter 7 in Retail Category Management, 2011, pp 135-141 from Springer

Abstract: Abstract This thesis has provided a coherent retail operations planning architecture for retail demand and supply chain planning. The review of empirical insights, DSSs and commercial software applications shows that category managers require more quantitative analyses for the master planning of retail shelves. Decisions in this area can benefit from a modeling perspective. Shelf space management is one of the most difficult aspects of retailing. A significant reason is that while retail shelf space is fixed, the number of new potential products is constantly growing and evolving alongside consumer desire. Decision support systems (DSS) have therefore been developed at the interface of marketing and operations that integrate assortment planning, price management and inventory management with shelf space management. These models require commonly available retail sales and profit data, and are supported by consumer research data. In that spirit, this thesis aims to bridge the gap between theory and practice and nudge retail category managers towards more quantitative analysis in their shelf space decisions.

Keywords: Category Manager; Shelf Space; Planning Aspect; Supply Chain Planning; Retail Demand (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnechp:978-3-642-22477-5_7

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DOI: 10.1007/978-3-642-22477-5_7

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