Collaborative Promotions

Daniela Wiehenbrauk ()
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Daniela Wiehenbrauk: WHU - Otto Beisheim School of Management

in Lecture Notes in Economics and Mathematical Systems from Springer, currently edited by Gunter Fandel and Walter Trockel

Date: 2010
ISBN: 978-3-642-13393-0
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Chapters in this book:

Ch Chapter 1 Introduction

Daniela Wiehenbrauk

Ch Chapter 2 Promotions and Collaboration in Retailing

Daniela Wiehenbrauk

Ch Chapter 3 Literature Review

Daniela Wiehenbrauk

Ch Chapter 4 Retailer Competition

Daniela Wiehenbrauk

Ch Chapter 5 Empirical Analysis

Daniela Wiehenbrauk

Ch Chapter 6 Conclusion and Managerial Insights

Daniela Wiehenbrauk

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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnecms:978-3-642-13393-0

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DOI: 10.1007/978-3-642-13393-0

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