Paying Attention Doesn’t Always Pay off: The Effects of High Attention Load on Evaluations of Ideas

Goran Calic (), Nour El Shamy (), Khaled Hassanein () and Scott Watter ()
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Goran Calic: McMaster University
Nour El Shamy: McMaster University
Khaled Hassanein: McMaster University
Scott Watter: McMaster University

A chapter in Information Systems and Neuroscience, 2019, pp 65-72 from Springer

Abstract: Abstract Creativity is a key driver of success for organizations in the digital age. Managers engaged in evaluating the creativity of new ideas are often subject to a myriad of technology-mediated distractors that compete for their attention. In this work in progress paper, we investigate whether attentional overload results in an upward bias for IT-mediated creativity evaluations. We report on promising early results that examines this phenomenon and set out to study its implications on IT design complexity.

Keywords: Creativity; Cognitive load; Cognition; Electroencephalography; Eye tracking; Pupil dilation (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-030-01087-4_8

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