Value Co-creation in Online Communities: A Preliminary Literature Analysis

Stefano Za (), Jessie Pallud (), Rocco Agrifoglio () and Concetta Metallo ()
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Stefano Za: University of Chieti-Pescara
Jessie Pallud: EM Strasbourg Business School
Rocco Agrifoglio: University of Naples “Parthenope”
Concetta Metallo: University of Naples “Parthenope”

A chapter in Exploring Digital Ecosystems, 2020, pp 33-46 from Springer

Abstract: Abstract This research-in-progress paper provides some preliminary insights to scholars who intend to investigate value co-creation process within online communities. This contribution presents the results of a literature analysis using bibliometric data of 246 articles debating this specific topic. The analysis shows the main research areas discussing value co-creation issues within online communities, selecting and describing the main cited references. Moreover, using social network analysis tools, it was possible to recognize the main connection among the most cited references (co-citation analysis) and the most used keywords and the connections among them. This quantitative bibliographic analysis represents just the starting point of a literature analysis process. Further steps will aim at conducting a systematic literature review of ongoing debate on value co-creation within online communities and to propose and test a research model for investigating the determinants of value co-creation within online communities.

Keywords: Value co-creation; Online community; Citation analysis; Social network analysis (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/978-3-030-23665-6_4

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