Adaptation of Visual Attention: Effects of Information Presentation in Idea Selection Processes

Arnold Wibmer (), Frederik Wiedmann (), Isabella Seeber () and Ronald Maier ()
Additional contact information
Arnold Wibmer: University of Innsbruck
Frederik Wiedmann: University of Innsbruck
Isabella Seeber: University of Innsbruck
Ronald Maier: University of Innsbruck

A chapter in Information Systems and Neuroscience, 2020, pp 355-363 from Springer

Abstract: Abstract Idea submissions in innovation contests contain a variety of information as e.g., the idea description, information on its contributor or feedback by the crowd. Raters might perceive and attend to these sources of information differently, which potentially influences the selection of the best ideas. Up to now, however, we know little about the extent to which the visual attention to such information changes during the idea selection process and what impact such changes might have on the outcome of idea selection. The goal of our experiment is to investigate the effect of two idea presentation modes on changes in visual attention to idea attributes, measured with fixations using eye-tracking over time. Preliminary results on a sample of 30 participants show that visual attention to idea attributes decreases rapidly after participants saw the first 8 ideas.

Keywords: Attributes; Decision making; Decision quality; Eye-tracking; Idea selection; Innovation contest; Presentation mode; Visual attention (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-28144-1_39

Ordering information: This item can be ordered from
http://www.springer.com/9783030281441

DOI: 10.1007/978-3-030-28144-1_39

Access Statistics for this chapter

More chapters in Lecture Notes in Information Systems and Organization from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().