E-Banking Users’ Profiles in Lebanon Exploration of the Role of Socio-Demographic Factors

Bissane Harb () and Mariam Saleh ()
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Bissane Harb: Saint Joseph University
Mariam Saleh: Saint Joseph University

A chapter in ICT for an Inclusive World, 2020, pp 309-325 from Springer

Abstract: Abstract Referring to the model developed by Rogers [8] on the diffusion of innovations and that of Venkatesh and Morris [9], this article aims to explore and identify the role of the socio-demographic factors in the adoption of e-banking by the clientele of a big commercial bank operating in Lebanon. The analysis and processing of data emanating from the bank through the SPSS software allow us to draw representative profiles of customers based on their socio-demographic criteria. The obtained results are consistent with previous researches and confirmed the impact of age, income, educational level and profession on the adoption of e-banking by the Lebanese consumer. These results provide an in-depth understanding of the role of socio-demographic characteristics in the use of electronic distribution channels and help Lebanese banking institutions better establish strategies for promoting online banking services in the future.

Keywords: Diffusion of innovations; Adoption of e-banking; Socio-demographic characteristics; Banking sector in Lebanon (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-34269-2_22

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DOI: 10.1007/978-3-030-34269-2_22

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