Exploring the Effects of Social Value on Social Network Dependence

Stefano Za (), Federica Ceci (), Francesca Masciarelli () and Lea Iaia ()
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Stefano Za: University of Chieti-Pescara
Federica Ceci: University of Chieti-Pescara
Francesca Masciarelli: University of Chieti-Pescara
Lea Iaia: University of Chieti-Pescara

A chapter in Digital Transformation and Human Behavior, 2021, pp 117-134 from Springer

Abstract: Abstract In a world where around 3.5 billions of the entire population are active social media users, the individual usage behavior of social network sites and related aspects should require further investigation. Specifically, this paper focuses on the social network dependence, considering the utilitarian and goal-oriented facet rather than the psychological one, usually referred as addiction. It combines an analysis of personal cultural values with Media System Dependency theory, investigating the role of social axioms in affecting the social network dependence. Using a large dataset composed by 622 observations, we developed and validated a research model to shed new light on the investigation of dependence phenomena in the context of social network sites, exploring the role of individual beliefs.

Keywords: Social network dependence; Social axioms; IS usage behavior; Individual beliefs (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-47539-0_9

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