Improving Driving Behavior with an Insurance Telematics Mobile Application

Perrine Ruer (), Sylvain Senecal (), Mathieu Brodeur (), Frédérique Bouvier (), Alexander Karran (), Marc Fredette (), Thibaud Chatel () and Pierre-Majorique Leger ()
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Perrine Ruer: HEC
Sylvain Senecal: HEC
Mathieu Brodeur: HEC
Frédérique Bouvier: HEC
Alexander Karran: HEC
Marc Fredette: HEC
Thibaud Chatel: Desjardins Group
Pierre-Majorique Leger: HEC

A chapter in Information Systems and Neuroscience, 2020, pp 198-203 from Springer

Abstract: Abstract The research presented in this manuscript assesses the impact of the introduction of a mobile phone distraction feature included in a car insurer telematics mobile application. We analyze car drivers’ behaviours and cognitive states using EEG and vehicular telemetry during a simulated driving task. Two groups of qualified drivers were compared: one group were provided awareness of feature introduction and one group with no awareness of the feature introduction. As a whole, our results suggest that the awareness of app feature updates may have led to the creation and internalization of better driving habits during a 3-month period and thereafter, an improvement in behavioral outcomes in the simulated environment. This research contributes to road safety research by assessing the cognitive and behavioural impact of telematics application features on driving behaviour and has practical implications for the automotive insurance sector.

Keywords: Driving behavior; EEG; Insurance telematics; Mobile application (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-60073-0_23

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DOI: 10.1007/978-3-030-60073-0_23

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