Hedonic Multitasking: The Effects of Instrumental Subtitles During Video Watching

Félix Giroux (), Jared Boasen (), Sylvain Sénécal () and Pierre-Majorique Léger ()
Additional contact information
Félix Giroux: HEC Montréal
Jared Boasen: HEC Montréal
Sylvain Sénécal: HEC Montréal
Pierre-Majorique Léger: HEC Montréal

A chapter in Information Systems and Neuroscience, 2020, pp 330-336 from Springer

Abstract: Abstract Hedonic videos are often accompanied by instrumental text/subtitles. However, the neurophysiological effects of task-switching between instrumental text processing and audiovisual processing during hedonic video watching remains unexplored. We investigated these effects using changes in pupil diameter and theta-band spectral power as indices of cognitive load, and self-reported and automated facial expression-based measures of emotion. We found that the presence of instrumental subtitles subjectively improved comprehension without negatively impacting cognitive and emotional response. These findings contribute to the literature by showing that in this specific context, multitasking does enhance the user experience. Further research is needed to explore the extent to which instrumental text is useful, and how its effects change in accordance with audio presence during passive hedonic experiences across various contexts.

Keywords: Multitasking; Hedonic; Subtitles; Facial expression; Emotion; Cognitive load; Eye tracking (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-60073-0_38

Ordering information: This item can be ordered from
http://www.springer.com/9783030600730

DOI: 10.1007/978-3-030-60073-0_38

Access Statistics for this chapter

More chapters in Lecture Notes in Information Systems and Organization from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().