A NeuroIS Investigation of the Effects of a Digital Dark Nudge

Francis Joseph Costello (), Jin Ho Yun () and Kun Chang Lee ()
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Francis Joseph Costello: Sungkyunkwan University
Jin Ho Yun: Sungkyunkwan University
Kun Chang Lee: Sungkyunkwan University

A chapter in Information Systems and Neuroscience, 2020, pp 64-70 from Springer

Abstract: Abstract Based on the behavioral economic theory, the recent uptake in the use of Nudge Theory, has been seen in many companies aiding consumers’ decision-making processes. However, recently online channels have started to use this technique for profiteering purposes, coined in this paper as a digital dark nudge. While cases of good nudge have been extensively studied, research on their dark sides and the effects these may have are absent and unclear. We demonstrate in a pilot study on 92 participants proof of concept and thus conceptualize the next steps in analyzing this phenomenon through the lens of NeuroIs. Through this process we aim to identify whether digital dark nudges will be detrimental to a consumers’ buying intentions and whether they may have a long-term negative impact on those engaged in the use of them.

Keywords: Digital dark nudging; Online commerce; Nudge theory; fNIRS; NeuroIS (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-60073-0_8

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DOI: 10.1007/978-3-030-60073-0_8

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