Co-creating Value in B2B Platform Ecosystems – Towards a Deeper Understanding of the Emergence and Nature of Actor Engagement

Carina Benz (), Lara Riefle () and Christopher Schwarz ()
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Carina Benz: Karlsruhe Institute of Technology
Lara Riefle: Karlsruhe Institute of Technology
Christopher Schwarz: Celonis SE

A chapter in Innovation Through Information Systems, 2021, pp 236-242 from Springer

Abstract: Abstract Digital platforms (e.g., Industrial Internet of Things (IIoT) platforms) are on the rise aiming to foster value co-creation in business-to-business (B2B) ecosystems. However, we often observe actors to only hesitantly engage, and activity levels that fall short of expectations. Arriving at a sound understanding of why and how actors decide to engage in co-creation practices is a crucial first step to further promote and facilitate value co-creation in B2B platform ecosystems. This work builds upon the concept of actor engagement, which offers an actor-centric microlens on the hitherto vague theoretical idea of value co-creation. By pursuing a qualitative approach to theory development based on interviews with platform complementors, we identify factors influencing the formation and extent of actor engagement. Eventually, our research aims to contribute to a refined conception of value co-creation in B2B platform ecosystems by understanding the emergence and nature of actor engagement.

Keywords: Actor engagement; Value co-creation; B2B platform ecosystem (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-86790-4_17

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DOI: 10.1007/978-3-030-86790-4_17

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