Opening the Black Box of Digital B2B Co-creation Platforms: A Taxonomy

Jan Abendroth (), Lara Riefle () and Carina Benz ()
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Jan Abendroth: Karlsruhe Institute of Technology
Lara Riefle: Karlsruhe Institute of Technology
Carina Benz: Karlsruhe Institute of Technology

A chapter in Innovation Through Information Systems, 2021, pp 596-611 from Springer

Abstract: Abstract Digital B2B platforms are becoming increasingly important for value co-creation in today’s business networks, leading to the emergence of a diverse landscape of platforms and intensifying research efforts. Yet, practitioners and researchers alike lack a means to structure existing knowledge and distinguish between different B2B platforms. In this paper, we apply Nickerson et al.’s method for taxonomy development to derive a taxonomy of B2B co-creation platforms drawing on 36 research articles and 63 real-world platform cases. We find 17 dimensions that describe B2B co-creation platforms in terms of their platform architecture, their actor ecosystem, and their value creation process. Thereby, we contribute to research and practice: First, we provide a holistic perspective on B2B co-creation platforms by aggregating existing knowledge and identifying the fundamental properties relevant for their distinction. Second, we provide a decision aid for practitioners to evaluate which platform to join or how to design B2B co-creation platforms.

Keywords: Digital B2B platforms; Platform taxonomy; Co-creation (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-86797-3_39

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DOI: 10.1007/978-3-030-86797-3_39

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