Why More CSR Disclosure Does Not Mean More Favourable CSR Perception? Insights from Fast Fashion Industry of Italy

Manuel Nicola () and Umair Anees
Additional contact information
Manuel Nicola: University of Teramo
Umair Anees: University “G. d’Annunzio” of Chieti-Pescara

A chapter in Organizing in a Digitized World, 2022, pp 129-142 from Springer

Abstract: Abstract Corporate reputation (CR) is one of the most important intangible assets for a firm. Even though the role of corporate social responsibility (CSR) has long been examined in building or destroying CR, findings from these studies are usually inconclusive. When it comes to studies related to the positive impacts of CSR disclosure on CR, more decisive results can be drawn if CSR disclosure is actually leading to a good perception of CSR among different stakeholder groups. This study argues that CSR disclosure alone does not guarantee positive sentiments from different stakeholders, so it is required to investigate how CSR is perceived and which levers can be used to stimulate value co-creation behaviours in the stakeholders. Hence, the present work aims at investigating the mediating role of CR on the relationship between CSR perception and customer citizenship behaviour (CCB) in the context of social identity theory. This study uses structural equation modelling to investigate these relationships in a sample of 278 fast fashion customers of Italy and found that CSR perception has direct positive effect on CCB and CR acts as mediator in the relationship between CSR and CCB.

Keywords: Corporate social responsibility; Corporate reputation; Customer citizenship behaviour; Social identity theory; Tolerance; Helping others; Feedback (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-86858-1_8

Ordering information: This item can be ordered from
http://www.springer.com/9783030868581

DOI: 10.1007/978-3-030-86858-1_8

Access Statistics for this chapter

More chapters in Lecture Notes in Information Systems and Organization from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().