How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment

Andreas Blicher (), Rob Gleasure, Ioanna Constantiou and Jesper Clement
Additional contact information
Andreas Blicher: Copenhagen Business School
Rob Gleasure: Copenhagen Business School
Ioanna Constantiou: Copenhagen Business School
Jesper Clement: Copenhagen Business School

A chapter in Information Systems and Neuroscience, 2022, pp 61-71 from Springer

Abstract: Abstract This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect decision making. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals versus pictures of groups. We then conducted an experiment using physiological measures. The results from the experiment show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.

Keywords: Crowdfunding; Decision Making; Cancer; NeuroIS; GoFundMe (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-031-13064-9_6

Ordering information: This item can be ordered from
http://www.springer.com/9783031130649

DOI: 10.1007/978-3-031-13064-9_6

Access Statistics for this chapter

More chapters in Lecture Notes in Information Systems and Organization from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().