Recognizing Polychronic-Monochronic Tendency of Individuals Using Eye Tracking and Machine Learning
Simon Barth (),
Moritz Langner (),
Peyman Toreini () and
Alexander Maedche ()
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Simon Barth: Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM)
Moritz Langner: Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM)
Peyman Toreini: Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM)
Alexander Maedche: Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM)
A chapter in Information Systems and Neuroscience, 2022, pp 89-96 from Springer
Abstract:
Abstract Eye tracking technology is a NeuroIS tool that provides non-invasive and rich information about cognitive processes. Recently, it has been demonstrated that eye movement analysis using machine learning algorithms also represents a promising approach to recognize user characteristics and states as a foundation for designing neuro-adaptive information systems. Polychronicity, an individual’s attitude towards multitasking work, is a user characteristic tightly related to cognitive processes and therefore a potential candidate to be recognized with eye tracking technology. However, existing research to the best of our knowledge did not yet investigate automatic recognition of the user’s polychronic-monochronic tendency. In this study, we leverage eye movement data analysis and machine learning to recognize the user’s level of polychronicity. In a lab experiment, eye tracking data of 48 participants was collected and subsequently the users’s polychronic-monochronic tendency was predicted.
Keywords: Polychronicity; Machine Learning; Eye Tracking (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-031-13064-9_9
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DOI: 10.1007/978-3-031-13064-9_9
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