The Impact of Social Commercial Platforms on Entrepreneurship in a Developing Country

Nada Mallah Boustani () and May Merhej Sayegh ()
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Nada Mallah Boustani: Saint-Joseph University
May Merhej Sayegh: Saint-Joseph University

A chapter in Smart Technologies for Organizations, 2023, pp 89-106 from Springer

Abstract: Abstract The development of electronic commerce has led to the emergence of social commerce combining commercial and social activities by using web 2.0 and increasing the social presence of online environment. This study is proposing a set of variables related to the social aspect of social commerce platform and its impact on customer purchase behavior to enhance entrepreneurship. Toward this end, a survey is distributed to 289 Lebanese social commerce platform shoppers. The findings indicate that social presence, social value, loyalty and satisfaction have a positive impact to enhance purchase from SCP and increase sales. Our findings suggest that gender differences are significant when it is about purchase frequency and types of products.

Keywords: Social commerce platform; Entrepreneurship; Social presence; Social value; Satisfaction; Loyalty (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-031-24775-0_5

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DOI: 10.1007/978-3-031-24775-0_5

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