How to Unlock the Value of Your Data: Six Design Guidelines for Implementing Data Strategies

Jörg H. Mayer, Marc Lanzerath, Juliane Wutzler, Reiner Quick and Marcus Peruscha
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Jörg H. Mayer: Darmstadt University of Technology
Marc Lanzerath: Darmstadt University of Technology
Juliane Wutzler: Worms University of Applied Sciences
Reiner Quick: Darmstadt University of Technology
Marcus Peruscha: Döhler SE

A chapter in Technologies for Digital Transformation, 2024, pp 239-255 from Springer

Abstract: Abstract Companies struggle to exploit the value of their data. Data strategies define the scope and provide a roadmap for a company’s data management. However, most companies remain behind the curve. Based on structured expert interviews, we provide six design guidelines for implementing data strategies. They are applicable across industries and at all levels of a company’s data management: (1) Define effectiveness as the overarching project goal. In doing so, focus on better insights by leveraging advanced analytics for big data. (2) Implement data strategies across the company, ideally with a board member’s commitment. (3) Create diverse project teams. IT should not be the sole project leader. (4) Follow a top-down project approach, supplemented by quick wins covering a company’s current pain points. (5) Ensure data quality, integrate your data then, and assign roles and responsibilities. (6) There is no one size fits all. Accordingly, consider digital technologies and align them with your information system backbone.

Keywords: Data strategy; Digital technologies; Design guidelines; Structured expert interviews; Design science research in information systems (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/978-3-031-52120-1_14

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