Unveiling the User Experience: A Synthesis of Cognitive Neuroscience Methods in Digital Product Design

Anna Borawska () and Adrianna Mateja ()
Additional contact information
Anna Borawska: University of Szczecin, Institute of Management
Adrianna Mateja: University of Szczecin, Institute of Management

A chapter in Advances in Information Systems Development, 2024, pp 199-218 from Springer

Abstract: Abstract In the competitive realm of consumer-driven markets, companies strive to meet rising expectations by creating digital products that not only meet functional needs but also evoke authentic emotional responses. In this article, we integrate cognitive neuroscience methods with user experience research, citing them as powerful tools for uncovering users’ subconscious responses and unconscious preferences. Techniques such as eye tracking, GSR, EEG and facial coding combined with traditional UX research methods provide a comprehensive understanding of the user experience. Despite implementation challenges, a review of 64 experiments conducted between 2017 and 2022 highlights the growing use of these methods. A generalized procedure based on these experiments is proposed for designing and conducting UX research using cognitive neuroscience methods. By sharing best practices, this article serves as a valuable guide for researchers exploring the evolving intersection of cognitive neuroscience and UX design, facilitating the creation of impactful experiments in this emerging field.

Keywords: UX research; Cognitive neuroscience techniques; Product success (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-031-57189-3_10

Ordering information: This item can be ordered from
http://www.springer.com/9783031571893

DOI: 10.1007/978-3-031-57189-3_10

Access Statistics for this chapter

More chapters in Lecture Notes in Information Systems and Organization from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().