How Women’s Engagement with Instagram Posts that Use Edited Images Impacts Their Self-Esteem and Body Perception

Angelika Uta Kensy Tziatziou () and Rob Gleasure ()
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Angelika Uta Kensy Tziatziou: Copenhagen Business School
Rob Gleasure: Copenhagen Business School

A chapter in Information Systems and Neuroscience, 2025, pp 367-373 from Springer

Abstract: Abstract Existing studies have reported on the potentially harmful effect of Instagram for women’s self esteem and body perception. This study investigates the differences when women browse Instagram posts with images that have been edited to look more conventionally attractive, and posts that include unedited images. Preliminary results from an online experiment (n = 400) suggest that women who view edited images have lower self esteem and higher body image concerns, but only if those women choose to “like” the posts. We describe an ongoing follow-up laboratory study that uses EEG, alongside eye-tracking and galvanic skin response, to analyze the psychological and physiological effects when women view these two types of posts.

Keywords: Instagram; AI; Photoshop; Self-esteem; Body image (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-3-031-71385-9_32

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