An Integrative Model of AI Competencies for Business Students and Where to Acquire Them

Muhammed-Fatih Kaya (), Christopher Zirnig (), Marah Blaurock (), Felix Zechiel () and Mareike Schoop ()
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Muhammed-Fatih Kaya: University of Hohenheim
Christopher Zirnig: University of Hohenheim
Marah Blaurock: University of Hohenheim
Felix Zechiel: University of Hohenheim
Mareike Schoop: University of Hohenheim

A chapter in Transforming the Digitally Sustainable Enterprise, 2025, pp 467-481 from Springer

Abstract: Abstract Today, value is created by making use of technologies based on artificial intelligence (AI) in almost all parts of the value chain. Business students need to acquire AI competencies to unleash the full potential of AI in organisations. Therefore, institutions of higher education need to teach AI to business students. The present research aims to identify which AI-related competencies are relevant for business graduates and which courses exist to teach respective skills. To this end, we firstly provide a comprehensive overview of the AI competence demand in today’s business world by means of a literature review and a qualitative study. Secondly, we conduct a quantitative study to analyse the curricula of leading universities and online platforms providing AI teaching. The results reveal an AI competence model for business students, an overview of current curriculum offers, and the gaps in current curricula.

Keywords: Artificial intelligence; AI competencies; Higher education; AI curriculum; Business students (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-031-80125-9_27

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DOI: 10.1007/978-3-031-80125-9_27

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