 Talking the Talk But Not Walking the Walk: Is the Use of Sustainability Keywords in IS/IT Job Ads “Greenwashing”?Paul Pierce () and
Odd Steen ()
A chapter in Technologies for Organizations and Society, 2025, pp 109-126 from Springer Abstract: Abstract This paper explores the intersection of corporate sustainability and recruitment perspectives in Swedish companies, examining the use of one hundred and seven sustainability keywords in more than 230,000 IS/IT job ads collected from the Swedish Public Employment Service. The study emphasizes the pressing need for a new breed of computing professionals to address environmental challenges and climate change. Despite the strategic nature of sustainability issues, the analysis reveals a surprising focus on operational occupations in both IS and Engineering job ads. The study suggests that companies are signaling an interest in sustainability, maybe even “greenwashing”, but often seek operational/micro rather than tactical/meso or strategic/macro business level competencies. Future work proposes a deeper content analysis using suitable AI applications and interviews with companies to study the contextual use of sustainability keywords and more nuanced perspectives of recruiters. Keywords: Sustainability; IS/IT job ads; IS/IT employer studies; IS/IT green-washing (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-032-01697-3_6 Ordering information: This item can be ordered from DOI: 10.1007/978-3-032-01697-3_6 Access Statistics for this chapter More chapters in Lecture Notes in Information Systems and Organization from Springer |
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