Corporate Customership: The Core Components of the Relationship Between Firm and Customer

Enrico Angioni () and Francesca Cabiddu ()
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Enrico Angioni: University of Cagliari
Francesca Cabiddu: University of Cagliari

A chapter in Smart Organizations and Smart Artifacts, 2014, pp 29-35 from Springer

Abstract: Abstract Past research developed a new theoretical framework, named Corporate Customership, that specifies the link between three fields most concerned with innovation: corporate entrepreneurship (CE), IT value-co-creation and user-centered innovation (DI). At the goal of this article is to clarify the core components of the relationship between firm and customer and deepen the basic dimensions of this new theoretical framework, in order to build up the defining aspects and boundaries of Corporate Customership, its context and form, and identifying possible developments for further research.

Keywords: Relationship; Entrepreneur; Customer; Co-creation; Active role; Information technology (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-319-07040-7_4

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DOI: 10.1007/978-3-319-07040-7_4

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