All that Glitters is not Gold: Alleged Innovations in Human Computer Interaction

Leonardo Caporarello (), Massimo Magni () and Ferdinando Pennarola ()
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Leonardo Caporarello: Bocconi University
Massimo Magni: Bocconi University
Ferdinando Pennarola: Bocconi University

A chapter in Information Systems, Management, Organization and Control, 2014, pp 179-190 from Springer

Abstract: Abstract Multinationals and hi-tech firms often advertise and claim for their newest innovations, presenting all kinds of improvements as authentic revolution for the industry. Regarding interfaces between users and machines, in particular, software developers announce repetitively their new versions, emphasizing their novelty and disruptiveness in order to attract more customers. Apparently, all competitors seem to play against everyone else. This study instead, demonstrates that when looking at the evolution over time of mobile phone interfaces—as an example of a widely adopted technology by millions of customers –variance and genuine innovation is very limited, and competitors prefer to follow their enemies instead of taking the risk of being disruptive into the marketplace. The study investigates why it is such and it explores the reasons why competitors get stuck with pre-existing user interfaces.

Keywords: Human computer interaction; Mobile interfaces; Competition; Cooperation; User interface (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-319-07905-9_12

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