An Evolutionary Explanation of Graph Comprehension Using fMRI

Roozmehr Safi (), Eric Walden (), Gabriel Cogo (), David Lucus () and Elshan Moradiabadi ()
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Roozmehr Safi: College of Business
Eric Walden: College of Business
Gabriel Cogo: College of Business
David Lucus: College of Business
Elshan Moradiabadi: College of Business

A chapter in Information Systems and Neuroscience, 2015, pp 117-122 from Springer

Abstract: Abstract Evolution has equipped Homo sapiens with a wide range of inherent abilities. One of those abilities is comprehending graphical representations. We claim that comprehension is only inherent if the representation has an analogy in the evolutionary environment. We test this using a fMRI study to show that certain graphs activate the visual cortex and others do not. Furthermore those that activate the visual cortex result in greater accuracy.

Keywords: fMRI; Graphicacy; Evolution (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-319-18702-0_15

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DOI: 10.1007/978-3-319-18702-0_15

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